Flower Bean

At Flower Bean, a smoothie and coffee shop rooted in Michigan, I led the brand’s creative direction by developing and executing a full content and marketing plan tailored to the local community. As the brand voice, I crafted messaging that reflected Flower Bean’s playful yet authentic identity, bringing its personality to life through photography, video shoots, and storytelling-driven posts. I produced and styled content that highlighted the shop’s drinks, seasonal flavors, and cozy atmosphere, ensuring every detail—from lighting to captions—captured the brand’s charm. Alongside digital strategy, I implemented low-cost, high-impact marketing ideas such as personalized ribbons and locally inspired visuals to strengthen brand recognition and connect with Michigan customers in a meaningful way.